Custom Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor.

A custom theme will adapt and style in whatever way the client chooses, which allows for much more flexibility when building it out. All parts of the website are built to work together in a seamless fashion, without any extra coding, because it was built with the specifications of one website in mind.